Designing for a new wave of digital activism 

In 2018, America’s political atmosphere began to shift. The then-president, Trump, was taking stances on LGBTQ, reproductive, and immigration rights that differed from the previous administration. As a result, the ACLU (America’s oldest non-profit) saw a new wave of people wanting to learn about the legal system, donate to the organization, and protest.

Additionally, people were engaging in activism and politics online/digitally at higher rates than ever. Thus, the ACLU tasked my team and me to redesign their core website. The goal was to meet this new demand for digital activism.

I was personally tasked with reimaging the information architecture (to make sure users could discover what they needed from the site) and ensuring we went above and beyond in our accessibility practices.