Alternatives to home delivery 


With a customer base of 310 million people, it would be a miss to assume every customer can get home delivery. Many customers live in homes that have high theft or are difficult to access. Others do not have a stable home delivery address or credit card.

There are over 20 million active pickup customers in the US, Europe, India, Mexico, and Japan.

As of now, Amazon.com in its current state neglects to highlight pickup as an option and its benefits. My role as a designer is to integrate pickup into the Amazon.com shopping experience as well as imagine a future of pickup that is as convenient as home delivery has been for Amazon customers.


role:  user experience designer

collaborators: user research team, data science team, product managers, project managers, engineering team, marketing team, enterprise design teams